100 SHOPPERS

The campaign creation process is one of the most demanding activities of the company. After long months of planning and strategy mapping, the team can finally see the effects of their work. Unfortunately, it doesn't end there. Finally, there comes a moment when there is a need to measure the effectiveness of the actions taken. In many cases, especially when the campaign is extensive, it is worth analyzing it on an ongoing basis.

There are many tools that help to perform online campaign analysis. One of them is the Where-To-Buy widget. It is the flagship product of the 100shoppers, a company specializing in internet marketing on European markets.

One of the main advantages of implementing a widget is improving the shopping path. How does it work? In order to buy a product on the Internet, the customer must go through certain stages: interest in the product, clicking on the advertisement or going directly to the manufacturer's website, getting to know all the information and advantages of the product, and then finalizing the purchase. There are some pitfalls that can cause a potential customer to leave the site. One of them is the lack of redirection to checkout. This is a particular problem for manufacturers who do not offer official online stores. The solution in this situation may be the Where-To-Buy widget which provides a list of retailers who offer the product, often with prices.

Among other benefits of using this tool, there is insight into sales data, user traffic on the website, customer activities in the store, and even information about the assortment at given points of sale. This data can be tracked in real time, which significantly speeds up the process of measuring the effectiveness of a marketing campaign and making appropriate modifications.

Interestingly, the implementation of the widget is also beneficial for retailers. This is because it is an additional source of traffic for them, and thus also an increase in sales. This is a way to strengthen the relationship between the producer and the seller. From the point of view of customers, the Where-To-Buy tool means a clearer path to purchase and a better experience with the brand. Users appreciate the choice of stores and the awareness that the brand understands their needs as consumers.

The company that provides the widget offers a free demo version, which allows getting to know all the advantages of this solution which has been used by well-known brands.